Many people and businesses are frustrated today because they are not where they want to be in terms of recognition and patronage. Guess why?
They aren’t putting themselves out the right way.
Growing your brand, business, or company requires a high level of intentional and consistent effort. You put in the work and get the desired results. This means that your brand should have a clear strategy put in place to achieve its goals.
Content creation must be an important part of your brand’s strategy. In this article, we take a look at what content creation entails and why it is vital for your brand.
What is Content Creation?
Hubspot defines content creation as “the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content format.”
Content creation is usually carried out with a clear purpose in mind. This might be to pass out free information to the desired audience, to get more attention and customers for a brand or product, or both.
To be able to market your brand, you must create content that revolves around you or your product.
Why is content creation critical?
Without content creation, content marketing wouldn’t exist.
Asides giving you an edge over your competitors, content creation enables you to represent your brand’s personality and values in various creative ways. Furthermore, research shows that content creation and marketing are way cheaper than traditional marketing.
“10% of marketers who blog say it generates the biggest return on investment” — Hubspot.
What are the key aspects of content creation?
- Understanding your audience: It’s a waste of time creating content that your target audience won’t be interested in. This is why customer/audience research is very important. You need to create content that addresses the pain point of your audience or one that fills them with good laughter and memories.
- Brand Personality: Every content you put out as a brand should properly reflect your brand’s values. You want to create an impression on the person(s) that will consume your content.
- Set Goals: Content creation is a part of your strategy. For every strategy you implement as a brand, there should be a desired outcome. Having clear set goals and outcomes will help you channel the right energy and resources into your content creation. For example, if you want more followers on Koraplay, captivating visual content that inspires or instigate laughter is your best bet.
- Content Marketing: Once you’ve created content, it is time to make use of appropriate distribution channels to make sure that your content gets to its target audience. You can share the content you create on Koraplay to other channels, so people are aware of your brand on Koraplay and sign up because they love you and want to see more of what you have for them.
- Consistency: Little daily wins result in large growth for your brand, this is known as the “flywheel effect”. Maintain a high level of consistency in your content creation and marketing process, and with time, small wins begin to build leading to a high level of growth for your brand.
Content Creation Ideas
- Blog posts
- Videos
- Contest or giveaway offers
- Podcasts and AMAs
- 3D Illustrations
Content Creation in Social Media
Content creation is very important for your brand, and taking it a step further to create content on social media provides your brand with limitless opportunities to attract lots of potential customers.
Making appropriate use of social media platforms like Koraplay to create and share your content can grow your brand and earn you some money as well.
You can create content yourself, and if you don’t have enough time on your hands, you can employ the services of a social media manager, whose job will be to draft out a good social media calendar, consistently putting up content via your brand’s social media handles.
How Koraplay can help with your content creation strategy and the benefits it offers
At Koraplay, we believe that content creation should be fun and rewarding. We are also aware of the numerous challenges that accompany content creation, especially on web2 social media.
And that’s why we have created a platform that makes the whole idea of content creation more fun and reward-based. Koraplay lets you create owned content and also provides a platform to share your content with your desired audience. You also get paid instantly while doing all of this.
Signing up and creating content for your brand on Koraplay is a guaranteed win as you generate leads faster, get more recognition and even get paid more than on any other social media platform you currently use.
About Koraplay
Koraplay is a decentralized social media and entertainment platform. Users can create and share exciting content and earn instantly in cryptocurrency the Koraplay platform.
